2026 / Advertising / Commercial / puppet
e.l.f. Made to Stand Out
United States
Overview
e.l.f. Cosmetics' first holiday campaign: a 60-second stop-motion film launched 2 November 2026, directed by Apartment D Films co-founder Cami Kwan and narrated by Alan Cumming, with concept, casting and script by SHADOW written with Adam Goldman. Three handmade puppet friends (Kit, Echo and Cleo) move through miniature sets with miniature e.l.f. products, alongside flat illustrated partygoers. e.l.f. says women made up 90 percent of the puppet team and all of the animation team (Stop Motion Magazine, 2026-11-04).
Cast & crew (3)
| Person | Role | Department | Source |
|---|---|---|---|
| Cami Kwan | director | direction | |
| Alan Cumming | narrator | voice | |
| Adam Goldman | writer | writing |
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