Blinkink's Let's Get Fuzzy for Levi's: a furred yeti, three cabins at three scales and fur left to move between frames

Let's Get Fuzzy is Levi's 2026 holiday film, directed by Stevie Gee and Essy May at Blinkink. Five friends at a snowy cabin are confronted by a large, furred yeti, and the creature-feature set-up turns into a welcome: in Adweek's account the yeti, Gus, calms down once someone throws him a red sweater. Blinkink's official hero film runs about one minute, and the studio has also released a behind-the-scenes film.

Stop Motion Magazine's 5 November 2026 write-up gives the build figures. A six-person team spent more than 2,000 hours over six and a half weeks making the world, including three versions of the cabin at different scales and about 400 miniature trees. Building one location at several scales lets the directors cut between close character staging and a wider sense of place without forcing one set to do both jobs.

Performance was worked out before animation. The directors shot live-action reference with performers, among them a specialist monster performer, to find the timing of the encounter. During the shoot, animator Andy Biddle deliberately disturbed the hair and clothing between frames so the surfaces keep a lively, shifting texture. Most productions try to suppress that frame-to-frame movement, which animators call boiling. Here it is used on purpose, as it was on Fantastic Mr. Fox and Isle of Dogs; the Wiki's page on boiling explains the technique.

Adweek reports that filming took about four hours for each second of the finished film. It also presents the campaign as a nod to Levi's 1995 Clayman commercial. The released turnaround and expression drawings show how much of the yeti's character depends on a mass of fur around the face and small changes at the mouth and eyes.